| Earlier this year, Burning Crusade was released to critical acclaim and commercial oomph. So we began by talking about that and forthcoming expansions. We moved onto the nitty-gritty of creating games, how new game designers are learning their trade and the potential for extending WoW to new platforms. |
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| He says, "I'm very happy with Burning Crusade. It's a very, very good expansion and it's delivered on the fans expectations. Obviously, I'd like to have tweaked some more or spent six more months to deliver even more." |
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| So he's happy, and why shouldn't he be? WoW is one of those amazing products where all consumers want to know is 'when is the next episode due?' Blizzard is holding onto its secrets, but we talk in general terms. "We have other PC projects in development and we're already working on new stuff for World of Warcraft, like another expansion. We've mentioned in the past that we'd love to get a boxed expansion out every year but it's more important to deliver really high quality content to our fans. If we can do that every year that'd be great but we're not going to do that at the expense of the experience." |
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| WoW is as close to a cash-generating machine as you're likely to find, so it's easy to imagine pressure being applied to take advantage of this audience. He says the reason why WoW is successful is because it delivers a lot of content; not just a grind; and that content takes time and creative effort to produce. |
